pālā. BEAUTY was born from a personal search for relief from dry, sensitive skin. When nothing worked, I created my own — pure, effective body care that nourishes deeply without irritation. Inspired by Psalm 139:14, pālā means “to be set apart, to be made wonderfully.” Every jar is crafted to remind you of that truth: your skin deserves care that reflects how intentionally and beautifully you were made.